I’ve helped multiple 7-figure product shops and course creators, like Jenna Kutcher, Ashlyn Carter and my own award-winning shop, recover lost sales from would-be refund requests.
You see, I made the very risky and controversial decision a few years ago to focus on our back-end customer process instead of what you usually see: the front-end, sexy customer acquisition stuff.
The result? A 217% increase in sales that helped my shop cross the coveted million-dollar mark.
We did it by making our products so incredibly helpful, with the best possible customer post-purchase support possible, that it was impossible for buyers to back out.
And, because we supported customers in a way they never expected, they became raving brand fans who share us out with everyone they know, sometimes years after they made their purchase with us!
We also increased our average order value from $175 to just over $300 per person. When you’re selling to ~2,000 people a year, that difference really adds up!
The truth is, everyone is so focused on the front end of getting future customers in the door, that they ignore the most important part of their business: their current and past customers.
These are the most critical assets of your business! They’ve already said YES to you once, and it’s your turn to show up and serve them in the best way possible.
It is SO easy for you to stand out in the market with just this one simple tweak, because NOBODY else is doing this… yet.